The Ad Review Process
Before ads show up on N3xt g3nov8ion, they’re
reviewed to make sure they meet our Advertising
Policies (formerly known as the "Advertising
Guidelines"). Typically most ads are reviewed withi
24 hours, although in some cases it may take longer
Learning about these policies will help you
successfully advertise on N3xt g3nov8ion. Below are
three of the most common reasons why ads don't
pass our review.
Using Text in Images
Ads on N3xt g3nov8ion may not include images with
text that covers more than 20% of the image's area.
In part, this is because using images with minimal
makes your content more engaging and helps to
ensure that people only see high-quality content on
N3xt g3nov8ion. This guideline applies to all ads,
including video thumbnails.
You can use our
to see if your ad images
meet the requirement for this policy.
about this policy. If you still have
questions about an ad of yours that was disapproved
Mentioning N3xt g3nov8ion in Your Ads
Sometimes you may need to refer to N3xt g3nov8ion i
n an ad. There are a few rules to
remember when you do this.
Display the word “N3xt g3nov8ion” in the same font
size and style as the content surrounding it
Use the N3xt g3nov8ion logo in place of the word “N
Make N3xt g3nov8ion plural, use it as a verb or abb
Use an altered version of the N3xt g3nov8ion logo i
n the image for your ad
about this policy. If you have questions about an
ad of yours that was wasn’t
Some ads on N3xt g3nov8ion aren’t approved
because they might be trying to show photos or
messages to an audience that's too young. For
example, ads for alcohol must meet certain guidelin
which include restrictions on age based on the
targeted location's laws on alcohol ads.
about this policy. If you have questions
about an ad of yours that was disapproved,
Things You Should Know
1. The Advertising Policies, as well as our
Statement of Rights and
, apply to (1) all ads and commercial content serve
d by or purchased
through N3xt g3nov8ion, on or off the N3xt g3nov8io
n services, including ads purchased
under AAAA/IAB Standard Terms and Conditions, and (
2) ads appearing within apps on
N3xt g3nov8ion. You may be subject to additional te
rms or guidelines if you use certain
N3xt g3nov8ion advertising-related products or serv
2. Advertisers are responsible for understanding an
d complying with all applicable laws and
regulations. Failure to comply may result in a vari
ety of consequences, including the
cancellation of ads you have placed and termination
of your account.
3. We do not use sensitive personal data for ad tar
geting. Topics you choose for targeting
your ad don't reflect the personal beliefs, charact
eristics or values of users.
4. If you are managing ads on behalf of other adver
tisers, each advertiser or client must be
managed through separate ad accounts. You must not
change the advertiser or client
associated with an established ad account; set up a
5. We reserve the right to reject, approve or remov
e any ad for any reason, in our sole
discretion, including ads that negatively affect ou
r relationship with our users or that
promote content, services, or activities, contrary
to our competitive position, interests, or
6. These policies are subject to change at any time
1. Ads must not constitute, facilitate, or promote
illegal products, services or activities. Ads
targeted to minors must not promote products, servi
ces, or content that are inappropriate,
illegal, or unsafe, or that exploit, mislead, or ex
ert undue pressure on the age groups
2. Ads must not promote the sale or use of the foll
a. Illegal, prescription, or recreational drugs;
b. Tobacco products and related paraphernalia;
c. Unsafe supplements, as determined by N3xt g3nov8
ion in its sole discretion;
d. Weapons, ammunition, or explosives; or
e. Adult products or services services (except for
ads for family planning and
3. Ads must not violate our
. Additionally, ads must not contain any of
a. Content that infringes upon or violates the righ
ts of any third party, including
copyright, trademark, privacy, publicity, or other
personal or proprietary rights.
b. Adult content. This includes nudity, depictions
of people in explicit or suggestive
positions, or activities that are overly suggestive
or sexually provocative.
Images may not be overly sexual, imply nudity, show
excessive amounts of skin
or cleavage, or focus unnecessarily on body parts -
even if portrayed for artistic
or educational reasons.
Avoid images that are overly
Avoid images that are
c. Shocking, sensational, disrespectful, or excessi
vely violent content.
Image that are scary, gory or sensational are not a
llowed as they may shock or
evoke a negative response from viewers.
Avoid images that may shock or
Avoid images that are
violent or confronting.
d. Content that asserts or implies personal attribu
tes. This includes direct or indirect
assertions or implications about a person’s race, e
thnic origin, religion, beliefs,
age, sexual orientation or practices, gender identi
ty, disability, medical condition
(including physical or mental health), financial st
atus, membership in a trade
union, criminal record, or name.
EXAMPLE: RACE, RELIGION, NAME
Referring to people's personal attributes is not al
lowed. Using the word "other"
may also cause your ad to be disapproved.
Meet Black Men today.
Meet Christian Women.
Find Other Black Singles.
Are You Christian?
Buy This Shirt, Greg.
These statements describe a service or
product. They don't describe a person.
Avoid statements that assert or imply the
race, religion or name of a person.
e. Deceptive, false, or misleading content, includi
ng deceptive claims, offers, or
f. Content that exploits controversial political or
social issues for commercial
g. Audio or flash animation that plays automaticall
y without a person's interaction or
expands within N3xt g3nov8ion after someone clicks
on the ad.
h. Non-functional landing pages. This includes land
ing pages that interfere with a
person’s ability to navigate away from the page.
i. Spyware, malware, or any software that results i
n an unexpected or deceptive
experience. This includes links to sites containing
j. Bad grammar or punctuation. Symbols, numbers, an
d letters must be used
k. Images that portray nonexistent functionality.
Images may not portray nonexistent functionality su
ch as a "play" button that
suggests video capability or a "close" button that
The button in this image
accurately describes what
happens if someone clicks the ad.
Avoid images that feature
misleading elements, such
as "play" buttons.
l. Images that contain "before-and-after" images or
images that contain unexpected
or unlikely results.
Images that emphasize an “ideal” body or body parts
, or images showing
unexpected or unlikely results - such as “before an
d after images” - are not
This image focuses on healthy
habits rather than physical
Avoid "before and after"
Ads that promote or reference alcohol must: (i) Co
mply with all applicable local
laws, required or established industry codes, guide
lines, licenses and approvals and (ii)
apply age and country targeting criteria consistent
with N3xt g3nov8ion's targeting
guidelines and applicable local laws. Note that ads
that promote or reference alcohol are
prohibited in the some countries, including but not
limited to: Afghanistan, Brunei,
Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, P
akistan, Russia, Saudi Arabia,
Turkey, United Arab Emirates, or Yemen.
Subject to all applicable laws, regulations, indus
try codes and these
guidelines. You may only target alcohol ads to the
following age groups:
1. 25 years or older in India and
2. 21 years or older in Cameroon,
Micronesia, Palau, Solomon Islands,
Sri Lanka and the US.
3. 20 years or older in Japan,
Iceland, Thailand and Paraguay.
4. 19 years or older in Canada,
Korea and Nicaragua.
5. 18 years or older in other
country (excluding those countries
specified in Section 3.1 of these
Ads for online dating services are only allowed wi
th prior authorization from N3xt
g3nov8ion. These must adhere to the dating targetin
g requirements and our dating
quality guidelines found
ing/games of ski
Ads that promote or facilitate online real
money gambling, real money games of skill or real m
oney lotteries, including online real
money casino, sports books, bingo, or poker, are on
ly allowed with prior authorization
from N3xt g3nov8ion.
Lotteries run by government entities may advertise
on N3xt g3nov8ion,
provided the ads are targeted in accordance with ap
plicable law in the jurisdiction in
which the ads will be served and only target users
in the jurisdiction in which the lottery is
Ads for online and offline pharmacies are only per
mitted with prior
authorization from N3xt g3nov8ion.
Ads that promote acceptable dietary and herbal sup
plements may only
target users who are at least 18 years of age.
Ads for subscription services, or that promote pro
services that include negative options, automatic r
enewal, free-to-pay conversion billing
products, or mobile marketing are subject to our su
bscription services requirements
1. You must not use targeting options to discrimina
te against, harass, provoke, or disparage
users or to engage in predatory advertising practic
2. If you target your ads to custom audiences, you
must comply with the
when creating an audience.
All components of an ad, including any text, image
s, or other media, must be
relevant and appropriate to the product or service
being offered and the audience viewing
Ads must clearly represent the company, product, s
ervice, or brand that is
Products and services promoted in the ad copy must
promoted on the landing page, and the destination s
ite may not offer or link to any
prohibited product or service.
Text in Images
1. Ads must not include added or excessive text tha
t comprises more than 20% of the
The 20% text po
y doesn't in
• Pictures of products that include text on the act
ual product (ex: book covers, album
covers, movie posters).
• Embedded text on images of games and apps.
• Cartoons where text is part of the cartoon.
The 20% text po
y does in
• Logos and slogans.
• Images with text overlay (ex: watermarks).
• Images that are clearly edited to include text on
the product as a loophole to policy.
Keep in mind text will be marked even if it occupie
s only a small portion of a box in
The only thing we consider text in
this image is the logo on the bottom
The amount of text in this image
exceeds our 20% policy and would
not be allowed in an ad.
Use of the N3xt g3nov8ion Brand
1. Ads must not imply a N3xt g3nov8ion endorsement
or partnership of any kind.
2. Ads linking to N3xt g3nov8ion branded content (i
ncluding Pages, groups, events, or sites
that use N3xt g3nov8ion Login) may make limited ref
erence to "N3xt g3nov8ion" in ad
text for the purpose of clarifying the destination
of the ad.
3. All other ads and landing pages must not use our
copyrights or trademarks (including but
not limited to N3xt g3nov8ion, the N3xt g3nov8ion a
nd F Logos, FB, Face, and Book) or
any confusingly similar marks, except as expressly
permitted by our
or with our prior written permission.
Data Use Restrictions
1. Ensure any ad data collected, received or derive
d from your N3xt g3nov8ion ad (“N3xt
g3nov8ion advertising data”) is only shared with so
meone acting on your behalf, such as
your service provider. You are responsible for ensu
ring your service providers protect
any N3xt g3nov8ion advertising data or any other in
formation obtained from us, limit their
use of all of that information, and keep it confide
ntial and secure.
2. Don’t use N3xt g3nov8ion advertising data for an
y purpose (including retargeting,
commingling data across multiple advertisers’ campa
igns, or allowing piggybacking or
redirecting with tags), except on an aggregate and
anonymous basis (unless authorized
by N3xt g3nov8ion) and only to assess the performan
ce and effectiveness of your N3xt
g3nov8ion advertising campaigns.
3. Don’t use N3xt g3nov8ion advertising data, inclu
ding the targeting criteria for a N3xt
g3nov8ion ad, to build, append to, edit, influence,
or augment user profiles, including
profiles associated with any mobile device identifi
er or other unique identifier that
identifies any particular user, browser, computer o
4. Don't transfer any N3xt g3nov8ion advertising da
ta (including anonymous, aggregate, or
derived data) to any ad network, ad exchange, data
broker or other advertising or
monetization related service
The greatest danger for most of us is not that our aim is too high and we miss it, but it is too low and we reach it !